Dr. Saad Shalaby

Executive Director at Al Ahly SC

PhD in Sports Marketing - University of Göttingen, Germany

Professor of Economics and Sports Marketing, Mansoura University

Advisor to the President of Jeddah University, Kingdom of Saudi Arabia

Member of the Technical Committee of the Mohammed bin Rashid Award for Creative Sports, United Arab Emirates

02:40 PM - 03:10 PM

Saturday 09th Mar24

Sports Marketing Mastering the Business of Sports

Explore the strategies and tactics athletes and organizations can use to build brands, secure sponsorships, and leverage their influence in the commercial sports landscape.